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Strike Copy - 20+ Email Marketing Campaign Ideas blog post featured image

20+ Email Marketing Campaign Ideas

Frequency Recommendations:

Campaign Type Recommended Email Frequency (Monthly)
Welcome Email 1 (per new subscriber)
Abandoned Cart Email As needed
Product Announcement Email 1-2
Limited-Time Sale Email 1-2
Event Invitation Email As needed
Customer Feedback Email As needed
Birthday Email 1 (per individual birthdays)
Cross-Sell Email 2-3
Re-engagement Email 1
Customer Testimonial Email 1-2
Seasonal Promotion Email As appropriate (seasonal basis)
Loyalty Program Email 1-2
Educational Email 2-4
Replenishment Reminder Email As needed
Survey Email 1-2
Milestone Celebration Email As appropriate
VIP Exclusive Email 1-2
Referral Program Email 1-2
Social Proof Email 1-2
Post-Purchase Follow-up Email 1 (per purchase)

Please note that the recommended email frequencies are given as general guidance and may vary depending on your specific business and audience engagement.

Adjust the frequencies as needed to optimise results.

20 Great Examples of Email Marketing Campaigns You Can Use.

1. Welcome Email:

Send a warm welcome message to new subscribers, introducing your brand and offering a special discount or freebie.

Strike Copy Email Marketing - example welcome email by KonMari

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Strike Copy Email Marketing - example welcome email 1 by Food52

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Strike Copy Email Marketing - example welcome email - 10 Great Examples of Welcome Emails to Inspire Your Own Strategy

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2. Abandoned Cart Email:

Remind customers about items they left in their cart and entice them to complete the purchase with a limited-time discount or free shipping.

Strike Copy Email Marketing - Example Abandoned Cart Email - Away

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Strike Copy Email Marketing - Example Abandoned Cart Email - Dote

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Strike Copy Email Marketing - Example Abandoned Cart Email - Luno

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3. Product Announcement Email:

Inform your subscribers about new product releases or updates, highlighting their features and benefits.

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Strike Copy Email Marketing - Example Product Announcement Email by Rag and Bone

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4. Limited-Time Sale Email:

Inform your subscribers about new product releases or updates, highlighting their features and benefits.

Strike Copy Email Marketing - Example Limited-Time Sale Email by Harley Davidson

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Strike Copy Email Marketing - Example Limited-Time Sale Email by Under Amour

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Strike Copy Email Marketing - Example Limited-Time Sale Email by Charles Tyrwhitt

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5. Event Invitation Email:

Invite subscribers to attend a webinar, workshop, or special event, providing all the necessary details and registration instructions.

Strike Copy Email Marketing - Example Event Invitation Email by Willo

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Strike Copy Email Marketing - Example Event Invitation Email by Sumo

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Strike Copy Email Marketing - Example Event Invitation Email by SXSW

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6. Customer Feedback Email:

Request feedback from customers after their purchase, offering an incentive such as a discount or entry into a giveaway.
Strike Copy Email Marketing - Example Customer Feedback Email by Anthropologie

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Strike Copy Email Marketing - Example Customer Feedback Email by NPR One

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Strike Copy Email Marketing - Example Customer Feedback Email by Taylor Stitch

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7. Birthday Email:

Send personalised birthday wishes along with a special discount or gift to make customers feel valued and appreciated.
Strike Copy Email Marketing - Example Birth Email by Loomi

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Strike Copy Email Marketing - Example Birth Email by Subway

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Strike Copy Email Marketing - Example Birth Email by Hulu

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8. Cross-Sell Email:

Recommend complementary products based on a customer’s previous purchases, showcasing their benefits and how they enhance the original purchase.
Strike Copy Email Marketing - Example Cross Sell Email by gwFiTvG

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Strike Copy Email Marketing - Example Cross Sell Email by Uniqlo

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Strike Copy Email Marketing - Example Cross Sell Email by Ralph Lauren

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9. Re-engagement Email:

Reach out to inactive subscribers with a compelling offer or reminder to re-ignite their interest in your brand.
Strike Copy Email Marketing - Example Reengagement Email by Noom

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Strike Copy Email Marketing - Example Reengagement Email by Glow Recipe

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Strike Copy Email Marketing - Example Reengagement Email by Nordstrom

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10. Customer Testimonial Email:

Share positive customer reviews and testimonials to build trust and showcase the satisfaction of your previous customers.
Strike Copy Email Marketing - Example Customer Testimonial Email by Pulp Press

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Strike Copy Email Marketing - Example Customer Testimonial Email by Bite

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Strike Copy Email Marketing - Example Customer Testimonial Email by Bite

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11. Seasonal Promotion Email:

Create seasonal or holiday-themed campaigns to engage subscribers and offer exclusive deals or limited-edition products.
Strike Copy Email Marketing - Example Seasonal Promotion Email

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Strike Copy Email Marketing - Example Seasonal Promotion Email

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Strike Copy Email Marketing - Example Seasonal Promotion Email

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12. Loyalty Program Email:

Reward loyal customers with exclusive perks, early access to sales, or points-based rewards to encourage repeat purchases.
Example Loyalty Program Email - Strike Copy Email Marketing 1

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Example Loyalty Program Email - Strike Copy Email Marketing 2

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Example Loyalty Program Email - Strike Copy Email Marketing

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13. Educational Email:

Reward loyal customers with exclusive perks, early access to sales, or points-based rewards to encourage repeat purchases.
Example Educational Email - Strike Copy Email Marketing 1

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Example Educational Email - Strike Copy Email Marketing by Skillshare

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Example Educational Email - Strike Copy Email Marketing by Framebridge

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14. Replenishment Reminder Email:

Remind customers to repurchase consumable or perishable products based on their previous order frequency.
Example Replenishment Reminder Email - Strike Copy Email Marketing by Amazon

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Example Replenishment Reminder Email - Strike Copy Email Marketing by The Wod Life

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Example Replenishment Reminder Email - Strike Copy Email Marketing by Erno Laszlo

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15. Survey Email:

Celebrate important milestones, such as a company anniversary or a significant number of customers, with special discounts or giveaways.
Example Survey Email - Strike Copy Email Marketing Charlotte Tilbury

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Example Survey Email - Strike Copy Email Marketing by ASOS

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Example Survey Email - Strike Copy Email Marketing Amazon

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16. Milestone Celebration Email:

Celebrate important milestones, such as a company anniversary or a significant number of customers, with special discounts or giveaways.
Example Milestone Celebration Email - Strike Copy Email Marketing 1

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Example Milestone Celebration Email - Strike Copy Email Marketing by Casper

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Example Milestone Celebration Email - Strike Copy Email Marketing by Paula's Choice

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17. VIP Exclusive Email:

Create an exclusive email list for VIP customers, offering early access to sales, personalised recommendations, or premium support.
Example VIP Exclusive Email - Strike Copy Email Marketing by Coconut Lane

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Example VIP Exclusive Email - Strike Copy Email Marketing by Rose & Rex

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Example VIP Exclusive Email - Strike Copy Email Marketing by Autograph

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18. Referral Program Email:

Encourage customers to refer their friends and family by offering incentives, such as discounts or referral bonuses.
Example Referral Program Email - Strike Copy Email Marketing by Casper

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Example Referral Program Email - Strike Copy Email Marketing by Me Undies

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Example Referral Program Email - Strike Copy Email Marketing 3

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19. Social Proof Email:

Showcase social media posts or user-generated content that highlights customers using and loving your products.
Example Social Proof Email - Strike Copy Email Marketing by Moo

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Example Social Proof Email - Strike Copy Email Marketing by Outer

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Example Social Proof Email - Strike Copy Email Marketing by Hotel Drisco

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20. Post-Purchase Follow-up Email:

Send a thank-you email after a purchase, providing order details, shipping updates, and offering assistance if needed.

Example Post-Purchase Follow-up Email - Strike Copy Email Marketing by Fenty Beauty

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Example Post-Purchase Follow-up Email - Strike Copy Email Marketing 2

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Example Post-Purchase Follow-up Email - Strike Copy Email Marketing 3

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🌟 Tired of big agencies that don’t prioritise your brand?

If you’re running paid ads and your email isn’t contributing at least 30% of your overall revenue, it’s time to act.

Partner with us and watch your email channel transform into your top revenue generator.

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